ProposalOver a semester, create a brand imaging proposal & presentation for a product and/or service of your choice, assuming no technological limitations exist.
ResponseSeeking a challenge, I chose a product which I would not be a part of the target audience. I decided on male birth control, something which would be not only controversial but also completely out of my personal experience and scope. I also felt it would be necessary to come up with new slang that men could use to talk about it, as “the pill” was too reminiscent of the female contraceptive. The final term I chose was “blockers”, one could also say they were “on the block”, etc. This is the original, but not final, logo mock-up I created.