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Proposal Field Research Report on a single innovation, it’s diffusion and re-invention based on Everett M. Rogers Diffusion of Innovations.

Response A graphic illustration of the Innovation-Desicison Process for a single adopter category, the Early Adopter. 

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Proposal Using Everett M. Rogers’ Diffusion of Innovations, research, discuss and display an innovation of your choice in depth.

Response Here is one of the infographics I made for this project, displaying the shifts fur in fashion underwent in terms of accessibility and luxury. 

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Proposal Create three icons of your choice which relate in some way. Simplify them and display them in context.

Response For my second attempt, I created my first mock up GUI interface. The app’s purpose I only vaguely addressed but would in essence, be most likely used for higher-end or progressive fast food restaurants where iPads would be placed within tables and customers would order from their seats and the food would be brought out to them. 

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Proposal Create three icons of your choice which relate in some way.

Response I chose the theme of consumerism, with two items commonly found in fast food along with sensual Warhol-esque lips, since consumerism is so often based in a primal, sexualized context.

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A continuation of my branding project on male birth control (dubbed “blockers”). This is a mock up of pocket-sized flyers the brand’s street team would pass out as promo materials. I wanted them to be eye-catching but only subtly so. This was also not required for the project, so it’s just for fun.

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A continuation of my branding project on male birth control (I dubbed them “blockers”). This is a mock up of cases one could buy to keep their blockers in. This wasn’t required for the project, so I just made it for kicks.

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A continuation of my branding project on male birth control (I dubbed them “blockers”). This is the final logo I chose for my brand, “Contre.” I wanted something that looked permanent (stamp-esque), masculine, tried and true, while still conveying the relationship between men & women.

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A continuation of my branding project on male birth control (which I dubbed “blockers”). This is a moodboard for “Mitch”, one of three fictional representations of certain brackets of my target audience.

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A continuation of my branding project on male birth control (which I dubbed “blockers”). This is a moodboard for “Johnny”, one of three fictional representations of certain brackets of my target audience.

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A continuation of my branding project on male birth control (which I dubbed “blockers”). This is a moodboard for “Colin”, one of three fictional representations of certain brackets of my target audience.

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Proposal Over a semester, create a brand imaging proposal & presentation for a product and/or service of your choice, assuming no technological limitations exist.

Response Seeking a challenge, I chose a product which I would not be a part of the target audience. I decided on male birth control, something which would be not only controversial but also completely out of my personal experience and scope. I also felt it would be necessary to come up with new slang that men could use to talk about it, as “the pill” was too reminiscent of the female contraceptive. The final term I chose was “blockers”, one could also say they were “on the block”, etc.
This is the original, but not final, logo mock-up I created. 

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Proposal Choose an innovation and create a legacy map, highlighting important moments in its history while visually contextualizing it in a logical way.

Response The camera has undergone enormous changes, from pinhole to highly advanced camera phones which seek to replicate the “vintage” feel. Plus, drawing vectors of them was way too much fun.

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Originally, I planned on creating icons for each category in my type taxonomy book, however, abandoned the idea in favor of minimalism.

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Proposal Using a given text, create four layouts which display the text in a hierarchical manner, i.e. make apparent the order in which the information should be read apparent. With each layout, add more variation in type size, color and variation of typeface. Minimal images may be used in final layout.

Response By using shapes and colors as backdrops, the text becomes more or less important. I played with that idea. Also, the choice of typeface became extremely important, as some call more attention to themselves than others.

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